case : izotti mens wear

Men’s tailored suit shopping, made simpler.

Izotti revolutionized the suit industry with it’s patent-pending suit fitting technology. With a simple shutter of your smartphone camera, the app provides simple suit measurements making it uncomplicated to purchase an entry-level Italian suit.


  • Web
  • Mobile

Expertise Provided

    • Web eCommerce
    • Brand Development
    • Development


    • HTML   Javescript
    • Shopify   liquid
    • CSS    Jquery

01. The Challenge

Simplify the Suit Purchasing Process

Prior to becoming Izotti clients, the suit landscape was elaborate with specialty stores, pushy salesmen, and OH SO MUCH time spent fitting everyone with just the right size. This was further complicated with accessories such as ties, bowties, pocket squares, suspenders, and funky socks. For the average male who owns 5 different pieces of clothing – including shoes – this was too much.

Izotti looked for a way to make the suit purchasing process more straightforward via technology. Lifted Solutions helped them build that technology.

02. The Solution

Your Website is the Digital Representation of Your Brand.

Making suits accessible to everyone

Izotti partnered with Lifted Solutions to bring their product to market in 3 ways:

1. Brand Identity – Developing a sophisticated, yet witty brand that fights for the common man
2. App Development – Creating the app that would intake suit measurements with just the snap of a smartphone camera
3. eCommerce – Developing and promoting a Shopify storefront to allow customers to get their hands on fine Italian suits.

Business Collection Page


“Anshul and Jash are extensions of our team and we’re happy to be working with them. Not only are they enterprising in nature, but their culturally relevant insights are exactly what my brand stands for”

Moti Biya

Owner of IZOTTI

03. The Brand Identity

The Golden Seal of Izotti

We extended the Izotti ‘Golden Seal of Approval’ brand while simultaneously protecting brand integrity. LIfted designed Business Cards, Apparel Tags, Product Packaging, Collections Look Book, Events Graphics, Social Media Graphics, Blog Graphics, Typography and Color Guide.


02. The Approach

Your Website is the Digital Representation of Your Brand.


Increased Organic Traffic


Increased Organic Conversions


Increased Returning Users

We co-design data-smart, revenue-generating, growth-driving technology with our clients.

Let’s grow your business.

Get Started