COMMB is Canada’s out-of-home standards body, providing operators, advertisers, and agencies with trusted, proprietary measurement across all OOH formats. Lifted designed and developed COMMB’s modern web experience to put these tools and resources at the forefront.
Out-of-Home
(OOH) advertising
2018
10+
Canada
Toronto, ON
COMMB leads the industry with proprietary tech, resources, measurement data, and now AI. We helped tell that story and deliver a seamless experience for members and for those interested in Canadian OOH news and developments.
COMMB launched in 2018, but the site felt stuck in 1998. Scattered content, dated UX, and not built for mobile.
We streamlined navigation, modernized the UX, paid attention to the mobile experience, and moved to a high-performance CMS. Members get a smoother path to tools and measurement. COMMB gets an effortless publishing experience. Win-win.
We designed a timeless interface focused on intuitive navigation, user-friendly layouts, and logical content flow.
Powered by Contentful, the site runs on a headless, editor-friendly CMS. Flexible content types, scheduling, asset upload, and a global CDN make updates fast, consistent, and scalable. No dev ticket required.
Over 80%* of users prefer dark mode, so it’s the default, with a toggle for a brighter look.
Easier on the eyes in dim settings and still highly readable in bright environments.
Source:
AlterSquare
Built with React and Gatsby for speed and stability. Pages load fast, especially on mobile, with smooth navigation, solid caching, and CDN delivery. The stack stays easy to update, scale, and keep accessible as new features roll in.
Membership inquiries rose 150%+, time on site increased 35%+, and bounce rate fell 20%. Members praised the sleek editorial look and how easy the site is to browse on desktop and mobile.
before
after
