Soakness is a modern personal-care brand. Lifted designed a clean, conversion-ready Shopify store, refined the UX/UI, and built a custom subscription flow to drive repeat purchases.
Wellness
2018
10+
USA
Los Angeles, CA
Soakness is a modern personal-care brand. Lifted designed a clean Shopify experience, refined the UX/UI, and built a custom subscription flow + widget. Turning browsing into repeat purchases.
Great products, but the path to purchase was noisy: inconsistent content, weak differentiation on PDP, and a manual subscription flow that hurt LTV. Our job was to simplify decisions, surface proof, and make reordering effortless.
We paired a fresh visual system with a conversion-first storefront: faster paths to products, decision-ready PDPs, and a seamless subscription flow. The result is a store that looks great, answers questions fast, and makes reordering effortless.
We made the store truly mobile-first. Cleaner layouts, optimized images, and simpler navigation mean fast loads, easy browsing, and a checkout as smooth as butter.
Mobile-first layouts, tidy copy, and obvious CTAs make shopping feel effortless. Products are easy to compare, the cart is clear, and checkout is a straight shot. Fewer drop-offs, more completed orders.
We told the product story with punchy, useful content: benefits up front, how-to tips, and quick visuals. It connects fast, feels helpful, and drives engagement across web, email, and social.
Following launch, Soakness saw measurable gains across conversion, retention, and mobile performance.
Lift in conversion rate
Average order value
Subscription orders
Add to carts
Email Opt-ins
before
after
