- E-commerce + Shopify
- UX/UI design
- Web dev
- Custom shopify apps
- SEO
- CRO
Transforming an online store
into a conversion-focused super-store
HempElf is UK's leading CBD shop. They were growing fast and the site was feeling it, so we jumped in and handled a rock-solid migration, a theme redesign, and ongoing optimization. Five years later, we’re still their partner, shipping CRO wins, custom Shopify app development, and other new features to keep scaling.
CBD
2018
10+ employees
Global
London, UK
Conversion-first CBD
E-commerce. Nothing left untested
We streamlined the buying journey with well crafted pages, clean navigation, and conversion ready PDPs. Bundles, custom carts, smart upsells, and dynamic free-shipping bars, all lift conversion and AOV. All of it is backed by data-driven decisions.
Overwhelmed by growth, where to focus first
Really fast growth exposed weak spots: slipping site speed, 20+ paid apps, inconsistent product pages, and theme files with 2,000+ lines. The question was what to fix first without risking conversion.
Our solution checklist:
- Mobile first design
- Conversion best practices
- UX/UI redesign
- Modular Shopify theme
- Clean nav + search
- Custom carts + upsells
- Dynamic free-shipping tiers
- Conversion ready PDPs
- CRO + split test loop
Move strategically.
Speed, clarity, conversion.
We made a plan and executed it. We prioritized what matters, simplified the stack, and tightened the build so speed shows up where it counts. We ship in small steps, measure everything, and lock in wins without risking conversion or stability.
100+ experiments,
compounding results
From micro A/Bs to bigger UX trials, we kept cadence tight and risk low. Clear readouts and clean rollbacks let results compound month over month. We tested copy, layout, and offer logic in small, safe steps. Kept the winners, discarded the rest.
SEO that moves rankings
We mapped search intent to the catalog, tightened the basics (URLs, canonicals, sitemaps, schema), and set a simple content cadence. Clean structure keeps crawl efficient and pages fast. We run selective outreach to earn relevant backlinks and reclaim brand mentions, strengthening authority and lifting rankings.
Organic search users
Organic revenue
Top 10+ keywords
Non branded clicks
