- Web design
- UX/UI design
- Web dev
- CMS
- SEO
1,200+ products.
One clean experience
HydraForce designs and manufactures hydraulic cartridge valves, manifolds, and electro-hydraulic controls at global scale. We overhauled UX/UI, rebuilt the site and CMS to make a deep catalog easy to browse, added SEO foundations, and continue on retainer. Fast to find, easy to spec, simple to request a quote.
Automotive
1985
Large (10K+ employees)
Global
Chicago, US
1,200+ products,
hard to find one
HydraForce's original website was functional but lacked the modern aesthetics, user experience, and seamless integration needed to capture the attention of their growing global audience.
Our solutions checklist:
- Catalog IA + taxonomy
- Site + product search
- Spec tables, mobile ready
- Modular CMS components
- Custom landing pages for key products
- Focus on market and applications
- Advanced tracking and analytics
Built for engineers:
fast, readable, responsive
Built like a tool, not a brochure. Clean layouts, readable type, and faceted search get engineers from browse to spec fast. Structured specs and mobile-ready tables keep details clear and organized.
Modern + minimalist UI
Minimal layout, maximum focus. Clear hierarchy, measured spacing, and a cohesive palette make specs readable and paths through the catalog obvious.
Layout that just makes sense
A straightforward layout: clear headings, scannable blocks, and consistent placement for specs, downloads, and actions. Fewer clicks to what matters most.
Technical SEO for technical products
We tuned the site for how engineers actually search—model numbers, series families, and application terms. Product data is normalized, specs are structured, faceted URLs are under control, and the right pages are fast, indexable, and easy to link to.
- Capture intent: model-number, family, and function/application queries
- Clean patterns: consistent slugs, self-referencing canonicals, noindex on duplicates/params
- Structured data: Product + spec fields, BreadcrumbList, VideoObject; segmented sitemaps
- Facet hygiene: index only valuable filters, set parameter rules, strengthen internal links from markets → families → models
- Measure + iterate: GA4/GSC views for model-number queries and on-site search logs to refine pages over time
Non-branded organic clicks
Top-10 keyword count
Lead-form submissions
Indexed coverage quality
Simplified navigation
We rebuilt the IA so engineers can move from markets to families to models in two clicks. Plain labels, a clean mega-menu, and breadcrumbs keep you oriented, with model-number search and ‘Where to Buy’ always close.
Clear calls to actions
Clean labels, consistent placement, and a clear primary action per page. From product to quote or distributor in a couple taps. Tracked end-to-end for real insight.
Beautiful on every screen
One system across breakpoints: the layout reflows cleanly, type scales, and images swap sizes. Tap targets stay friendly, tables scroll smartly, and key actions remain visible. So it looks right and works right anywhere.
Precision search, simple filters
Search by model, family, or function; filter by flow, pressure, size, and ports. Sticky filters and range sliders cut the catalog to the right fit fast.
Solutions guide
1/7
Less friction, more requests
With the catalog organized and the UI out of the way, engineers can find, compare, and act in a few clicks. Quotes are up, session quality is stronger, and the right pages earn more organic traffic. The CMS is simple to run so new products, markets, and content go live quickly and stay consistent.
before
after
